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in: Briefs

Ciara McGrath, Head of HR and Talent, Instant OfficesImproving communications in the office
Ciara McGrath, Head of HR and Talent, Instant Offices (10-Jun-2016)
One of the most vital aspects of working in business is communication - it ensures that issues are solved effectively and that all projects can run efficiently
Martin Cohen, AuthorBe more original - without trying too hard!
Martin Cohen, Author (13-Apr-2016)
Running a business can be tough. The new world requires new approaches and new thinking. So spring cleaning your ideas is vital
Daniel Mitchell, Director, Lifeline ITTop tips for remote working
Daniel Mitchell, Director, Lifeline IT (25-Nov-2014)
When away from the office, IT is a lifeline. Here are five top tips to help you with remote working
Ruth Stuart, Research Adviser Learning and Development, CIPDCommunications - the route to success in organisational change
Ruth Stuart, Research Adviser Learning and Development, CIPD (21-Oct-2014)
The importance of upward communication on the success of change and the ability of senior leaders to listen to and honour that upward communication is critical
Ed Marsden, Lead Telecoms Partner, DeloitteWake up and plug in
Ed Marsden, Lead Telecoms Partner, Deloitte (17-Sep-2014)
Mobile phones have clearly become something of an addiction with about one in six of us looking at them more than 50 times a day
Daniel Mitchell, Director, Lifeline ITBusiness not remotely impressed with mobile technology
Daniel Mitchell, Director, Lifeline IT (28-Aug-2014)
Unreliable and costly communication networks that limit flexible working are one of the biggest frustrations for business
Geoff Mead, author and narrative leadership expertLeadership and the secrets of storytelling
Geoff Mead, author and narrative leadership expert (21-Aug-2014)
The need for leaders to be able to tell a good story has never been greater - a fundamental and defining task of leadership
Judy Apps, communication specialist and authorMastering the art of conversation
Judy Apps, communication specialist and author (15-Aug-2014)
Look at anyone successful in business and you'll find that they're highly skilled in the art of conversation. It's crucial for meetings, networking, negotiating and selling
Linzi Boyd, brand expert and authorPlay to win - building a famous brand
Linzi Boyd, brand expert and author (28-Jul-2014)
It's getting easier for an entrepreneur to build a famous brand if you have all your tools in place
Luke Burton, Manager, Business and IP Centre, NewcastleThe business implications of Intellectual Property
Luke Burton, Manager, Business and IP Centre, Newcastle (16-Jul-2014)
Intellectual Property is an issue that can affect businesses of all shapes and sizes and is as much about protecting ideas and creations as it is about patenting formulas and designs
Jeremy Swinfen Green, Managing Partner, Social Media RiskDon't leave your Social Media to the SM team
Jeremy Swinfen Green, Managing Partner, Social Media Risk (11-Jul-2014)
Social media risk is not trivial. Damage from social media can hit any part of an organisation - be prepared
Francisco Marco-Serrano, Senior Lecturer, GSM LondonCan you measure Social Media ROI?
Francisco Marco-Serrano, Senior Lecturer, GSM London (16-Jun-2014)
There is much uncertainty regarding the tangible financial outcomes of investment in social media marketing - can it be measured?
Joseph Do, CEO, MindLinkThe war on e-mail
Joseph Do, CEO, MindLink (22-May-2014)
With over 180 billion e-mails sent per day, it is the most widely-used professional communication tool, but communication channels must evolve
Raj Dhonota, serial entrepreneurMaking Social Networking business friendly
Raj Dhonota, serial entrepreneur (25-Apr-2014)
Most successful businesses now engage with their audience through at least one social media platform and those that don't risk being out of touch with their customers
Olivier Njamfa, CEO, EpticaTwitter is least effective customer service channel
Olivier Njamfa, CEO, Eptica (31-Mar-2014)
Many companies are still struggling to deliver adequate customer service through the web, e-mail, social media and web chat channels, with Twitter performance particularly patchy
Helen McCall, Account Director, Tangent SnowballThe key to personalised communications
Helen McCall, Account Director, Tangent Snowball (25-Mar-2014)
Customers are increasingly being targeted in a personalised way and they are increasingly expecting to be - it isn't simple, but here are some tips
Hina Sharma, Head of Brand and Content Development, Pitney BThe marketing cocktail - it's all in the mix
Hina Sharma, Head of Brand and Content Development, Pitney B (27-Feb-2014)
Today's marketing cocktail should be a concoction of ingredients – web, print, social and digital – but, as any good mixologist knows, simply throwing everything together is no guarantee of results
Paul Lindsell, MD, MindMetre ResearchThought leadership improves business opportunities
Paul Lindsell, MD, MindMetre Research (29-Jan-2014)
Buyers consider the demonstration of thought leadership by potential suppliers to be important and influential when deciding which supplier to use
Paul Galpin, Managing Director, P2P MailingSocial Media hold business to account
Paul Galpin, Managing Director, P2P Mailing (20-Jan-2014)
Access to social media is quick and easy enabling consumers to express their irritation with a company’s service and standards
Marc Webster, Head of Sales, Jurys InnCutting through the business jargon
Marc Webster, Head of Sales, Jurys Inn (03-Dec-2013)
Office workers are becoming increasingly frustrated with the excessive use of business jargon in the workplace - how to decode the jargon
Aneesh Reddy, CEO, Capillary TechnologiesMarketing to satisfy customers at Christmas
Aneesh Reddy, CEO, Capillary Technologies (18-Nov-2013)
With the economy staring to grow and fierce competition in the market, here are some tips to help generate holiday sales using different methods to connect with consumers
Sara Lewis, MD, Ascent PRMake your content a valuable asset
Sara Lewis, MD, Ascent PR (12-Nov-2013)
With the sheer volume of content currently being published online every day, businesses must create content that cuts through the noise
Hannah Codrington, TopLine CommunicationsThe benefits of corporate video for SMEs
Hannah Codrington, TopLine Communications (21-Oct-2013)
Corporate video is not only an option reserved for the big hitters. If you want to grow your business and extend your reach, it can be a cost-effective way
Neil Baker, Marketing Manager, AddPeopleSMEs still don't get Social Media
Neil Baker, Marketing Manager, AddPeople (29-Aug-2013)
A large proportion of SMEs are yet to grasp the potential of social media as a communications tool for business. Find the one with the best ROI
Colin Forrest, Head of Marketing UKI, Pitney BowesSocial Media marketing can be counter-productive
Colin Forrest, Head of Marketing UKI, Pitney Bowes (28-Aug-2013)
The relationship between social media, brands and users is a delicate one. The value is in differentiating between a targeted, personalised strategy and mass marketing
Paul Lawton, General Manager of SMB, O2Online presence critical for customer service
Paul Lawton, General Manager of SMB, O2 (12-Aug-2013)
72% of people will never forgive a small business if they receive poor customer service – and 67% will share their bad experience with others
Doug Tucker, Founder, Sales CommmandoEngage - talk to your customers
Doug Tucker, Founder, Sales Commmando (12-Jul-2013)
Providing a fantastic product and flawless service is no longer enough. Clients need to get maximum value for money and it is important to engage with them
Shawn Cabral, Marketing Director, Sitecore UKDigital engagement is critical in crisis management
Shawn Cabral, Marketing Director, Sitecore UK (11-Jul-2013)
Having an audience that is engaged in a strong two-way dialogue becomes increasingly valuable should the business or brand encounter any kind of crisis
Ben Padley, Global VP and Marketing DirectorKnow your enemy - competitor research
Ben Padley, Global VP and Marketing Director (05-Jul-2013)
To retain a competitive edge, keep a close eye on what rival businesses are planning to get a clearer view of how your own business can fill any gaps in the market
Shawn Cabral, Marketing Director, Sitecore UKCorporate benefits of the digitally-engaged CEO
Shawn Cabral, Marketing Director, Sitecore UK (26-Jun-2013)
In the ever-changing digital landscape, the majority of CEOs are missing out on an opportunity to interact effectively with consumers and boost commercial growth
George Guildford, Senior Acct Director, Punch Communications5 steps to Twitter success for business
George Guildford, Senior Acct Director, Punch Communications (24-Jun-2013)
As with many facets of running a small business, Twitter is what you make of it. It can be an incredibly flexible tool to fit your marketing, customer service, sales, networking, and PR needs
Richard Ward, Creative Director, ABA Design5 top tips to build your brand
Richard Ward, Creative Director, ABA Design (07-Jun-2013)
Branding is essential for any business to expand. How can you develop a brand that followers are proud of?
Sarah Santacroce, certified Social Media specialistLinkedIn for business - make the most of it
Sarah Santacroce, certified Social Media specialist (04-Jun-2013)
If used right LinkedIn is probably THE network for small business owners. Top tips for easy implementation to maximise the benefit
George Guildford, Senior Account Director, Punch Communicati5 Social Media tips for business
George Guildford, Senior Account Director, Punch Communicati (28-May-2013)
An understanding of the different Social Media networks and how they can be incorporated into marketing promotions and activities is essential to ensure success
Pietro Pagani, Creative Manager, VistaprintBusiness networking - be prepared
Pietro Pagani, Creative Manager, Vistaprint (21-May-2013)
Consumers prefer personal contact through networking, however small business owners aren't clued up on its benefits with 12% not even knowing what networking is
Dr Mohamed Gaber, University of PortsmouthCorrect hashtags make good business sense
Dr Mohamed Gaber, University of Portsmouth (15-May-2013)
Hashtags help companies anticipate potential bad PR moments. Correctly labelling tweets can vastly improve customer experience on Twitter and help with your filing
Jo-Ellen Grzyb, Director, Impact FactoryPresentation skills - top tips
Jo-Ellen Grzyb, Director, Impact Factory (09-May-2013)
Making a presentation doesn't have to be a stressful experience. Top tips help you prepare, overcome nerves and make an effective delivery
David Jamieson, TopLine CommunicationsThe rewards of awards - 5 top tips
David Jamieson, TopLine Communications (01-May-2013)
You don’t even have to win awards to reap the benefits - just being shortlisted gives you positive news to share with colleagues and customers
Dr Peter Collett for De Vere HotelsDigital still doesn't replace meetings
Dr Peter Collett for De Vere Hotels (25-Apr-2013)
80% of people believe meeting in person helps them form better bonds with business associates and are more likely to do business with someone they have met in person
Colin Forrest, Head of Marketing, Pitney BowesMarketing and the coupon renaissance
Colin Forrest, Head of Marketing, Pitney Bowes (15-Apr-2013)
Since the first in 1888 from Coca Cola, coupons have had a mixed history, but now they are making a comeback and businesses should capitalise on the opportunities
Dave Scheine, Director European Operations, YelpTop tips for handling negative online reviews
Dave Scheine, Director European Operations, Yelp (02-Apr-2013)
In an increasingly online, social and mobile world, customer reviews play an important role in influencing consumer behaviour - here are some top tips on how to handle negative comments
Fergus Gloster, MD EMEA, MarketoMarketing automation boosts sales
Fergus Gloster, MD EMEA, Marketo (27-Mar-2013)
Marketing automation is the technology that allows companies of all sizes to streamline, automate and measure marketing to increase efficiency and grow revenue faster
Charles Bligh, MD, TalkTalk BusinessTechnology - the key to ignite business
Charles Bligh, MD, TalkTalk Business (22-Mar-2013)
Today’s entrepreneurs are not interested in fancy sports cars. 81% of business owners are driven by achieving a good work / life balance and working in an industry that they are passionate about
Hugo Sumner, Punch CommunicationsSimple Twitter tips for startups
Hugo Sumner, Punch Communications (19-Mar-2013)
Entering the world of social media can be quite daunting for some start-ups, as just getting the business off the ground can be time consuming enough, but using Twitter needn’t be a hassle
Katy Galasinski, Head of Financial Services, Aspectus PRNothing communicated, nothing ventured
Katy Galasinski, Head of Financial Services, Aspectus PR (14-Mar-2013)
Quality content hits home with the market and the media. It provides insight on key challenges and suggests viable and pragmatic solutions
Kelda Wallis, New Business Manager, TemperoLearn from the Premier League social media guidelines
Kelda Wallis, New Business Manager, Tempero (07-Mar-2013)
Uncharted ground is being covered with social media and employees across all kinds of working environments need clear guidelines
Lawrence Maynard, Director, Pitney BowesMulti-tasking business owners not prioritising
Lawrence Maynard, Director, Pitney Bowes (05-Mar-2013)
SME owners spend more time buying stationery than doing marketing; while one in six prioritises cleaning
Jason Manning, Managing Director, SuperdreamDevelop and deliver the right brand image
Jason Manning, Managing Director, Superdream (04-Mar-2013)
When building and growing your business, the most important consideration you need to make is the way your customers perceive you
Glenn Granger, CEO, marketingQEDBusinesses wasting millions on advertising
Glenn Granger, CEO, marketingQED (01-Mar-2013)
Companies are wasting millions on advertising and marketing - new technologies allow marketers to combine their experience and intuition with quantitative data and insight
Jon Worley, Director, The Logic GroupPromiscuous consumers: Loyalty = instant rewards
Jon Worley, Director, The Logic Group (22-Feb-2013)
The days of retail therapy are behind us – bargain hunting and rampant discounting are the norm in a tough economy and companies need to move with the digital times
Ryan Higginson, VP, Pitney BowesCost-effective digital marketing strategies
Ryan Higginson, VP, Pitney Bowes (19-Feb-2013)
Tips to make the most of your marketing using digital and other channels - universal content, multi-channel campaigns and leveraging social media
Neil Taylor, Creative Director, The WriterBanks should watch their language
Neil Taylor, Creative Director, The Writer (11-Feb-2013)
What works better for potential customers is honest content and a straightforward tone - and that's not so easy to achieve
Alastair Turner, Global Group Director, Aspectus PRPutting the PR into entrepreneur
Alastair Turner, Global Group Director, Aspectus PR (28-Jan-2013)
Developing a new offering, even if it is the next iPod, is not enough - getting your brand and communications right is essential
Claire Wood, founder, Soup-urbTop 10 tips for small business success
Claire Wood, founder, Soup-urb (14-Jan-2013)
Setting up a business is hugely rewarding, but before success comes a huge amount of hard work and a host of challenges
Keredy Andrews, Punch CommunicationsHow to choose the right SEO agency
Keredy Andrews, Punch Communications (09-Jan-2013)
SEO might sound techy, but it is important to understand what it's all about - advice on choosing an agency to help your business
Adam Stewart, Marketing Director, Rakuten's Play.comTop tips for making brand friends
Adam Stewart, Marketing Director, Rakuten's Play.com (08-Jan-2013)
Social media can have a huge impact on your business. 2013 is set to be the most digital year yet, so social strategy is more important than ever
Chris Bull, CEO, Selective MediaWhat's next for mobile?
Chris Bull, CEO, Selective Media (07-Jan-2013)
The UK leads international markets for mobile device adoption and usage. Here are the five mobile trends that will significantly impact 2013
Ian Davidson, European President, GMSSMEs fail to use social media effectively
Ian Davidson, European President, GMS (13-Dec-2012)
Social media are an important part of the marketing mix, but poor advice and a lack of knowledge are preventing SMEs from capitalising on the opportunities social media offer
Jo-Ellen Grzyb, Director, Impact FactoryLost in translation - communication across borders
Jo-Ellen Grzyb, Director, Impact Factory (10-Dec-2012)
Regardless of our nation or business, good communication spans borders and can make the difference between communication breakdown and a real connection
Nick Parker, Creative Director, The WriterThe text message celebrates its birthday
Nick Parker, Creative Director, The Writer (07-Dec-2012)
If you combine clear, everyday language with getting to the point quickly you’ve got the basis for effective writing
Pete McGarr, MD, TemperoSocial customer service - are you ready?
Pete McGarr, MD, Tempero (28-Nov-2012)
Not many CEOs would question the ROI of the telephone for customer service and that is exactly how they now need to think about social media
Shamus Kelly, CEO, PortalSocial media rejected for customer service
Shamus Kelly, CEO, Portal (27-Nov-2012)
Research shows that customers resort to social media as a last resort for customer service, preferring the traditional methods
Graham Long, Vice President, Samsung UKColour influences business and customers
Graham Long, Vice President, Samsung UK (20-Nov-2012)
Around 80% of colour influence is based on instinct and we need to to understand how colour affects customer behaviour
Jo-Ellen Grzyb, Director, Impact FactoryHow to be an effective communicator
Jo-Ellen Grzyb, Director, Impact Factory (18-Oct-2012)
Communicating effectively and with confidence remains central to business success - tips and advice on how to be more effective
Ian Jackson, Managing Director, ImerjaOn your marks - bandwidth, businesses and the cloud
Ian Jackson, Managing Director, Imerja (14-Aug-2012)
The Games have shone a light on the importance of a reliable internet connection. For companies taking a step into the cloud, speed and reliability are paramount
Sharon Glancy, Director, People 1stLeaders - out of sight, out of mind?
Sharon Glancy, Director, People 1st (08-Aug-2012)
Connecting with staff is an important part of creating a strong and positive company culture helping to create a strong vision
Leonie Watson, Director of Accessibility NomensaDigital accessibility - the commercial realities
Leonie Watson, Director of Accessibility Nomensa (19-Jun-2012)
The impact of not getting accessibility right is damaging, but if you do get it right, 27% of the population may actively choose your brand over the competition
Adam Jarvis, CEO of Intrinsic TechnologyILOVEBYOD - the potential pitfalls of staff 'bring-your-own device'
Adam Jarvis, CEO of Intrinsic Technology (08-Jun-2012)
Corporate security breeches often result from humans that inadvertently put information at risk; whether through simple curiosity, carelessness or ignorance
Phillip AdcockIt's all in the presentation - avoiding death by PowerPoint
Phillip Adcock (25-May-2012)
30 million PowerPoint presentations a day - content forgotten in 24 hours - here are some tips on making a presentation
Peter Rees, Principal Digital Marketing AcademyThe whole world's gone global
Peter Rees, Principal Digital Marketing Academy (25-Apr-2012)
Mobile technology represents the third wave of a technological tsunami that puts significant processing power in the hands of all of us, connecting everything across the Web
Adi Gaskell of PEXFace time matters - the dangers of remote working
Adi Gaskell of PEX (02-Apr-2012)
The message is clear, if you want an engaged workforce, you need to put in the face time
Nabil Shabka, Director zuuMediaOn personal privacy
Nabil Shabka, Director zuuMedia (26-Mar-2012)
Giving up some privacy has some benefits so they say, but where do you draw the line?
Neil Taylor of The WriterFree style guide on writing for business
Neil Taylor of The Writer (22-Mar-2012)
Ever wondered where to put a colon or semicolon in the writing you do for work? The Writer is sharing its free Style Guide
Patrick Jelly, MD Pitney Bowes UKThe seven deadly sins of customer communications
Patrick Jelly, MD Pitney Bowes UK (24-Feb-2012)
Businesses risk alienating 90% of customers through poor communications as consumers become increasingly jaded from excessive contact
Billy Haining of Intrinsic TechnologyHigh speed / high tech - HS2 business benefits now
Billy Haining of Intrinsic Technology (14-Feb-2012)
The first trains won’t be running until 2026 and many businesses are already using very different types of technology to achieve the same benefits
Nick Parker, The Writer3 big reasons your organisation should think about its language
Nick Parker, The Writer (06-Feb-2012)
Are you missing a massive opportunity to make and save money and shape your organisation’s culture?
Yell.com5 ways to make your website work
Yell.com (19-Jan-2012)
Just building a website and putting it out there isn’t enough - you need to think carefully about what it says about your business and whether it’s fulfilling its potential
Charles Cotton, CIPD rewards advisorCommunication is critical in pay-challenged times
Charles Cotton, CIPD rewards advisor (04-Jan-2012)
Communication is the key to ensuring that employees remain satisfied, even when they don't get the pay decision they were hoping for
Peter Rees, Principal Digital Marketing AcademyDoing digital - I'm in the #bath
Peter Rees, Principal Digital Marketing Academy (27-Dec-2011)
Digital Marketing and Social Media can make a very real contribution to professionally-planned and managed marketing activities
Adi GaskellLeaders should remember to be human beings
Adi Gaskell (16-Dec-2011)
Leaders who want to grow can signal to followers that learning, growth, mistakes, uncertainty and false starts are normal and expected in the workplace
Neil Taylor of The WriterTouch base with good communication
Neil Taylor of The Writer (09-Dec-2011)
Some phrases that are routinely used are laughable and annoy people - on Plain English Day be bold, be brave, be interesting
Adi GaskellAdvice for senior managers
Adi Gaskell (18-Nov-2011)
How can you encourage senior managers to listen to the advice of others? The value is huge
Ernest Doku of uSwitch.comHas technology killed talking?
Ernest Doku of uSwitch.com (27-Oct-2011)
Is it the death of conversation as Brits become 'all texts and less chat'?
Lord Smith of FinsburyAdvertising standards apply online from today
Lord Smith of Finsbury (01-Mar-2011)
From 1 March 2011 the ASA's remit is extended to online marketing materials. Are you ready?
Gary Newborough10 tips for motivating employees
Gary Newborough (09-Feb-2011)
Employee motivation is always critical - even more so in today's economic climate. Ten tips for your consideration and to help you

in: Articles

Gary NewboroughChallenges come in all sizes and "shapes"
Gary Newborough
Managers are increasingly challenged to develop strategically flexible organisations in response to increasingly competitive marketplaces
Robert GemmellMethods of dispute resolution
Robert Gemmell
There is a variety of methods that can be deployed to resolve disputes arising between the parties. We look at a useful overview of some of the more common methods.
Moira TaylorTo Meet or Not to Meet?
Moira Taylor
Virtual meetings are low cost, time efficient and eco-friendly, but can they possibly replace face-to-face meetings?


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