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Diana Chrouch, Marketing ConsultantEssential marketing rehab for brands
Diana Chrouch, Marketing Consultant (01-Feb-2016)
Customer service - customer relations management or CRM - has never been more important to marketing a brand successfully as it is right now
Simon Sear, Head of Change Management, BJSSBig Brother meets Big Data - be very afraid!
Simon Sear, Head of Change Management, BJSS (06-Nov-2014)
With the help of Big Data, companies can now analyse every text and photo you have ever posted on a social media platform to gain insights into your personality, your shopping habits and preferences
Madeleine Laplanche, TrustpilotReal customer reviews for marketing success
Madeleine Laplanche, Trustpilot (20-Oct-2014)
The most trusted form of marketing is the ratings and reviews of customers in persuading people to buy - make sure they're not fake
Hina Sharma, Head of External Communications, Pitney BowesIntent marketing - learn from the big brands
Hina Sharma, Head of External Communications, Pitney Bowes (18-Sep-2014)
Marketing techniques continually evolve and opportunities for the small business community have arguably never been more varied or more accessible
Jeremy Swinfen Green, Managing Partner, Social Media RiskDon't leave your Social Media to the SM team
Jeremy Swinfen Green, Managing Partner, Social Media Risk (11-Jul-2014)
Social media risk is not trivial. Damage from social media can hit any part of an organisation - be prepared
Francisco Marco-Serrano, Senior Lecturer, GSM LondonCan you measure Social Media ROI?
Francisco Marco-Serrano, Senior Lecturer, GSM London (16-Jun-2014)
There is much uncertainty regarding the tangible financial outcomes of investment in social media marketing - can it be measured?
Raj Dhonota, serial entrepreneurMaking Social Networking business friendly
Raj Dhonota, serial entrepreneur (25-Apr-2014)
Most successful businesses now engage with their audience through at least one social media platform and those that don't risk being out of touch with their customers
Anne Beitel, Marketing Director, Executives OnlineThe hidden motivations of LinkedIn invitations
Anne Beitel, Marketing Director, Executives Online (04-Apr-2014)
Research suggests that there is a balance of power in connecting on LinkedIn. Some connections are of equals whereas some are more skewed
Olivier Njamfa, CEO, EpticaTwitter is least effective customer service channel
Olivier Njamfa, CEO, Eptica (31-Mar-2014)
Many companies are still struggling to deliver adequate customer service through the web, e-mail, social media and web chat channels, with Twitter performance particularly patchy
Phi Coelho, Management ConsultantBuilding a social business - a new guide
Phi Coelho, Management Consultant (13-Mar-2014)
An overview of things that make our workplaces more social and the 8 levers managers can use to sculpt a social workplace
Hina Sharma, Head of Brand and Content Development, Pitney BThe marketing cocktail - it's all in the mix
Hina Sharma, Head of Brand and Content Development, Pitney B (27-Feb-2014)
Today's marketing cocktail should be a concoction of ingredients – web, print, social and digital – but, as any good mixologist knows, simply throwing everything together is no guarantee of results
Paul Galpin, Managing Director, P2P MailingSocial Media hold business to account
Paul Galpin, Managing Director, P2P Mailing (20-Jan-2014)
Access to social media is quick and easy enabling consumers to express their irritation with a company’s service and standards
Lars Gronnegaard Hansen, Product Manager, TrustpilotHow customer reviews can boost employee motivation
Lars Gronnegaard Hansen, Product Manager, Trustpilot (17-Jan-2014)
Customer reviews provide an invaluable trust signal to potential customers and are playing an increasingly central role in rallying the troops
Charlie Wileman, Digital Marketing Executive, GeneratorHow best to combine value and luxury
Charlie Wileman, Digital Marketing Executive, Generator (10-Jan-2014)
How do you combine value and luxury in the same product? Considering and responding to customer needs
Aneesh Reddy, CEO, Capillary TechnologiesMarketing to satisfy customers at Christmas
Aneesh Reddy, CEO, Capillary Technologies (18-Nov-2013)
With the economy staring to grow and fierce competition in the market, here are some tips to help generate holiday sales using different methods to connect with consumers
Hannah Codrington, TopLine CommunicationsThe benefits of corporate video for SMEs
Hannah Codrington, TopLine Communications (21-Oct-2013)
Corporate video is not only an option reserved for the big hitters. If you want to grow your business and extend your reach, it can be a cost-effective way
Neil Baker, Marketing Manager, AddPeopleSMEs still don't get Social Media
Neil Baker, Marketing Manager, AddPeople (29-Aug-2013)
A large proportion of SMEs are yet to grasp the potential of social media as a communications tool for business. Find the one with the best ROI
Colin Forrest, Head of Marketing UKI, Pitney BowesSocial Media marketing can be counter-productive
Colin Forrest, Head of Marketing UKI, Pitney Bowes (28-Aug-2013)
The relationship between social media, brands and users is a delicate one. The value is in differentiating between a targeted, personalised strategy and mass marketing
Shawn Cabral, Marketing Director, Sitecore UKDigital engagement is critical in crisis management
Shawn Cabral, Marketing Director, Sitecore UK (11-Jul-2013)
Having an audience that is engaged in a strong two-way dialogue becomes increasingly valuable should the business or brand encounter any kind of crisis
John Spence, Co-owner of Add PeopleBusiness risk of duplicate website copy
John Spence, Co-owner of Add People (28-Jun-2013)
Businesses are increasingly reliant on search engines to enable potential customers to find them so it’s alarming that 1 in 4 are being penalised for duplicated content
Shawn Cabral, Marketing Director, Sitecore UKCorporate benefits of the digitally-engaged CEO
Shawn Cabral, Marketing Director, Sitecore UK (26-Jun-2013)
In the ever-changing digital landscape, the majority of CEOs are missing out on an opportunity to interact effectively with consumers and boost commercial growth
George Guildford, Senior Acct Director, Punch Communications5 steps to Twitter success for business
George Guildford, Senior Acct Director, Punch Communications (24-Jun-2013)
As with many facets of running a small business, Twitter is what you make of it. It can be an incredibly flexible tool to fit your marketing, customer service, sales, networking, and PR needs
Sarah Santacroce, certified Social Media specialistLinkedIn for business - make the most of it
Sarah Santacroce, certified Social Media specialist (04-Jun-2013)
If used right LinkedIn is probably THE network for small business owners. Top tips for easy implementation to maximise the benefit
George Guildford, Senior Account Director, Punch Communicati5 Social Media tips for business
George Guildford, Senior Account Director, Punch Communicati (28-May-2013)
An understanding of the different Social Media networks and how they can be incorporated into marketing promotions and activities is essential to ensure success
Phil Singh, VP EMEA Business Development, EpsilonInvest in your customers and reap the benefits
Phil Singh, VP EMEA Business Development, Epsilon (24-May-2013)
In this complicated, crowded market, brands cannot afford to be anything but approachable, informative and targeted in both their marketing and communications
Dr Mohamed Gaber, University of PortsmouthCorrect hashtags make good business sense
Dr Mohamed Gaber, University of Portsmouth (15-May-2013)
Hashtags help companies anticipate potential bad PR moments. Correctly labelling tweets can vastly improve customer experience on Twitter and help with your filing
Dave Scheine, Director European Operations, YelpTop tips for handling negative online reviews
Dave Scheine, Director European Operations, Yelp (02-Apr-2013)
In an increasingly online, social and mobile world, customer reviews play an important role in influencing consumer behaviour - here are some top tips on how to handle negative comments
Hugo Sumner, Punch CommunicationsSimple Twitter tips for startups
Hugo Sumner, Punch Communications (19-Mar-2013)
Entering the world of social media can be quite daunting for some start-ups, as just getting the business off the ground can be time consuming enough, but using Twitter needn’t be a hassle
Kelda Wallis, New Business Manager, TemperoLearn from the Premier League social media guidelines
Kelda Wallis, New Business Manager, Tempero (07-Mar-2013)
Uncharted ground is being covered with social media and employees across all kinds of working environments need clear guidelines
Jason Manning, Managing Director, SuperdreamDevelop and deliver the right brand image
Jason Manning, Managing Director, Superdream (04-Mar-2013)
When building and growing your business, the most important consideration you need to make is the way your customers perceive you
Jon Worley, Director, The Logic GroupPromiscuous consumers: Loyalty = instant rewards
Jon Worley, Director, The Logic Group (22-Feb-2013)
The days of retail therapy are behind us – bargain hunting and rampant discounting are the norm in a tough economy and companies need to move with the digital times
James Southgate, Director, bss digitalIs big data the Emperor's new clothes?
James Southgate, Director, bss digital (21-Feb-2013)
In today’s digitised world, companies have access to information like never before, but is big data only for large organisations?
Ryan Higginson, VP, Pitney BowesCost-effective digital marketing strategies
Ryan Higginson, VP, Pitney Bowes (19-Feb-2013)
Tips to make the most of your marketing using digital and other channels - universal content, multi-channel campaigns and leveraging social media
Claire Wood, founder, Soup-urbTop 10 tips for small business success
Claire Wood, founder, Soup-urb (14-Jan-2013)
Setting up a business is hugely rewarding, but before success comes a huge amount of hard work and a host of challenges
Keredy Andrews, Punch CommunicationsHow to choose the right SEO agency
Keredy Andrews, Punch Communications (09-Jan-2013)
SEO might sound techy, but it is important to understand what it's all about - advice on choosing an agency to help your business
Adam Stewart, Marketing Director, Rakuten's Play.comTop tips for making brand friends
Adam Stewart, Marketing Director, Rakuten's Play.com (08-Jan-2013)
Social media can have a huge impact on your business. 2013 is set to be the most digital year yet, so social strategy is more important than ever
Ian Davidson, European President, GMSSMEs fail to use social media effectively
Ian Davidson, European President, GMS (13-Dec-2012)
Social media are an important part of the marketing mix, but poor advice and a lack of knowledge are preventing SMEs from capitalising on the opportunities social media offer
Nick Parker, Creative Director, The WriterThe text message celebrates its birthday
Nick Parker, Creative Director, The Writer (07-Dec-2012)
If you combine clear, everyday language with getting to the point quickly you’ve got the basis for effective writing
Pete McGarr, MD, TemperoSocial customer service - are you ready?
Pete McGarr, MD, Tempero (28-Nov-2012)
Not many CEOs would question the ROI of the telephone for customer service and that is exactly how they now need to think about social media
Shamus Kelly, CEO, PortalSocial media rejected for customer service
Shamus Kelly, CEO, Portal (27-Nov-2012)
Research shows that customers resort to social media as a last resort for customer service, preferring the traditional methods
Paul Malone, Editor, Newry TimesEntrepreneurs make a success with online news
Paul Malone, Editor, Newry Times (22-Nov-2012)
With no business experience, three graduates started and made a success of Newry Times - an online newspaper
Neil Taylor, Creative Director, The WriterWords alone can make better business
Neil Taylor, Creative Director, The Writer (13-Nov-2012)
Businesses should think hard about the potential impact of each piece of writing - it’s one of the most pervasive and cost-effective ways to keep customers happy
Cassie O'Shea, Punch CommunicationsThe conundrum of hiring social media professionals
Cassie O'Shea, Punch Communications (28-Sep-2012)
The social media industry is constantly changing and advancing so hiring people with the right skills is a challenge
Adi Gaskell, Management CorrespondentThe role of social media in recruitment
Adi Gaskell, Management Correspondent (13-Aug-2012)
How important are Social Media in job searching and recruitment? It is time to make sure people are aware of your skills and experience
Darain Faraz, LinkedIn SpokespersonHow's your personal branding?
Darain Faraz, LinkedIn Spokesperson (23-Jul-2012)
Are you using your professional social networking 'brand' effectively? Some tips on how to manage it
Cameron Tyler, freelance writerUsing Social Media effectively to hire the best employees
Cameron Tyler, freelance writer (20-Jun-2012)
Employers and recruiters are using social networking sites as gold mines for hot talent and as buffers against poor potential employees
Charli Matthews, trainer and writer at The WriterHow to write a LinkedIn profile that people remember
Charli Matthews, trainer and writer at The Writer (13-Jun-2012)
If you have a good profile, people will remember it - find words that’ll give your writing a kick
Simon Best, co-founder of BaseKitFacebook - a new source of customers for the small business
Simon Best, co-founder of BaseKit (28-May-2012)
Businesses are shifting their marketing to lower-cost media like Facebook and Twitter and away from legacy media like the directories, but there's more still to do
Peter Rees, Principal Digital Marketing AcademyThe whole world's gone global
Peter Rees, Principal Digital Marketing Academy (25-Apr-2012)
Mobile technology represents the third wave of a technological tsunami that puts significant processing power in the hands of all of us, connecting everything across the Web
Matthew Howse and Celia Kendrick of Morgan LewisTips for preventing online harassment
Matthew Howse and Celia Kendrick of Morgan Lewis (29-Mar-2012)
With the explosion of Social Media, here are some practical steps that employers can take to help prevent online harassment and minimise the risks of legal liability
Nabil Shabka, Director zuuMediaOn personal privacy
Nabil Shabka, Director zuuMedia (26-Mar-2012)
Giving up some privacy has some benefits so they say, but where do you draw the line?
Keredy Andrews of Punch CommunicationsSocial media and SEO - part of an integrated PR strategy
Keredy Andrews of Punch Communications (07-Mar-2012)
How an integrated PR strategy with more consistent messaging, greater all round visibility and a better return on investment can be achieved
Patrick Jelly, MD Pitney Bowes UKThe seven deadly sins of customer communications
Patrick Jelly, MD Pitney Bowes UK (24-Feb-2012)
Businesses risk alienating 90% of customers through poor communications as consumers become increasingly jaded from excessive contact
Bo Mattsson, CEO CintWhat value market research in 2012?
Bo Mattsson, CEO Cint (09-Feb-2012)
Without reaching out to potential customers and clients, there is every chance the company could be on a slippery slope to going bust
Peter Rees, Principal Digital Marketing AcademyDoing digital - I'm in the #bath
Peter Rees, Principal Digital Marketing Academy (27-Dec-2011)
Digital Marketing and Social Media can make a very real contribution to professionally-planned and managed marketing activities
Howard Robson of Warner GoodmanSocial media and retirement biggest HR issues
Howard Robson of Warner Goodman (23-Aug-2011)
Changes to retirement laws and growth in social media are now occupying more time than ever for SME companies

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