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Phil Foster, MD, Love Energy SavingsOptimising your performance indicators for 2017
Phil Foster, MD, Love Energy Savings (02-Dec-2016)
Tracking business growth requires precision and a sharp eye for detail. Some ways you can refresh your Key Performance Indicators in time for a fresh start in 2017
Emma Springham, Head of Marketing, Royal Mail MarketReachSMEs - maximise loyalty with smart marketing
Emma Springham, Head of Marketing, Royal Mail MarketReach (25-Oct-2016)
Customer loyalty is essential to growing your business. Small businesses should invest in the right ways to build a stronger relationship with customers
Steve Woolley, Head of External Affairs, CIMHow business leaders can fully utilise the power of brand
Steve Woolley, Head of External Affairs, CIM (06-May-2016)
More than just a logo, a brand lives and evolves in the hearts and minds of its customers and growth is only realised when a brand's promises are delivered
Diana Chrouch, Marketing ConsultantEssential marketing rehab for brands
Diana Chrouch, Marketing Consultant (01-Feb-2016)
Customer service - customer relations management or CRM - has never been more important to marketing a brand successfully as it is right now
Madeleine Laplanche, TrustpilotReal customer reviews for marketing success
Madeleine Laplanche, Trustpilot (20-Oct-2014)
The most trusted form of marketing is the ratings and reviews of customers in persuading people to buy - make sure they're not fake
Robin Horrex, Founder and CEO, MBC GroupDesign - a professional standard?
Robin Horrex, Founder and CEO, MBC Group (01-Oct-2014)
Design has a huge impact on the success of businesses but in the current Wild West, as a client, how do you know which designer to choose? We need a quality standard
Paula Gorry, Business Development Manager, Stampin Up! UKFive characteristics of a successful direct seller
Paula Gorry, Business Development Manager, Stampin Up! UK (23-Sep-2014)
People are turning to direct selling as an attractive career option - 5 tips on how to be a success
Hina Sharma, Head of External Communications, Pitney BowesIntent marketing - learn from the big brands
Hina Sharma, Head of External Communications, Pitney Bowes (18-Sep-2014)
Marketing techniques continually evolve and opportunities for the small business community have arguably never been more varied or more accessible
Lee Wagstaff, Brand Development Manager, Thornton and LoweBusiness strategy lessons learned from chess
Lee Wagstaff, Brand Development Manager, Thornton and Lowe (09-Sep-2014)
Laying down a strategy as a cornerstone of your business will see your company excelling past competitors
Aisha Dickson, Solicitor, Adams and RemersNew law - online terms and conditions
Aisha Dickson, Solicitor, Adams and Remers (04-Aug-2014)
Anyone selling goods, services or digital content to consumers online must review their website terms and conditions and related sales processes immediately
Linzi Boyd, brand expert and authorPlay to win - building a famous brand
Linzi Boyd, brand expert and author (28-Jul-2014)
It's getting easier for an entrepreneur to build a famous brand if you have all your tools in place
Steve Hodgetts, Head of VAT, Baker TillyNew digital download tax rules - be prepared
Steve Hodgetts, Head of VAT, Baker Tilly (03-Jul-2014)
New rules regarding the taxation of digital downloads such as music, apps, e-books and software - be prepared and avoid penalties
Simon Conington, MD, BPSBrand building for recruitment
Simon Conington, MD, BPS (17-Jun-2014)
Good people have their pick of employers and, just as you will look beyond CVs when recruiting, they will check you out to see just what sort of employer you're likely to be
Francisco Marco-Serrano, Senior Lecturer, GSM LondonCan you measure Social Media ROI?
Francisco Marco-Serrano, Senior Lecturer, GSM London (16-Jun-2014)
There is much uncertainty regarding the tangible financial outcomes of investment in social media marketing - can it be measured?
Drew Griffiths, Managing Director, Mosaic DigitalMaking your website a success
Drew Griffiths, Managing Director, Mosaic Digital (21-May-2014)
Why are some websites more effective than others? Sites need content and engagement strategies to be effective and should not just be another off-the-shelf template that looks like so many others
Olivier Njamfa, CEO, EpticaTwitter is least effective customer service channel
Olivier Njamfa, CEO, Eptica (31-Mar-2014)
Many companies are still struggling to deliver adequate customer service through the web, e-mail, social media and web chat channels, with Twitter performance particularly patchy
Helen McCall, Account Director, Tangent SnowballThe key to personalised communications
Helen McCall, Account Director, Tangent Snowball (25-Mar-2014)
Customers are increasingly being targeted in a personalised way and they are increasingly expecting to be - it isn't simple, but here are some tips
Dennis Fois, CEO, RapideCustomer experience - the CEO's critical asset
Dennis Fois, CEO, Rapide (18-Mar-2014)
Customer service is the relationship between a brand and its consumers. Customer experience, on the other hand, is more singular and it is the CEO's most critical asset
Hina Sharma, Head of Brand and Content Development, Pitney BThe marketing cocktail - it's all in the mix
Hina Sharma, Head of Brand and Content Development, Pitney B (27-Feb-2014)
Today's marketing cocktail should be a concoction of ingredients Ė web, print, social and digital Ė but, as any good mixologist knows, simply throwing everything together is no guarantee of results
Richard Hanscott, CEO of hibuSMEs missing out on mobile internet revenues
Richard Hanscott, CEO of hibu (13-Feb-2014)
The opportunity for SMEs and the mobile internet is huge. A simple change to their digital presence could unlock significant new revenues
Paul Lindsell, MD, MindMetre ResearchThought leadership improves business opportunities
Paul Lindsell, MD, MindMetre Research (29-Jan-2014)
Buyers consider the demonstration of thought leadership by potential suppliers to be important and influential when deciding which supplier to use
Bo Mattsson, CEO, CintWill 2014 be the 'internet of customers'?
Bo Mattsson, CEO, Cint (28-Jan-2014)
First, the 'internet of things' and now the 'internet of customers' - but will 2014 be the year it takes off?
Paul Galpin, Managing Director, P2P MailingSocial Media hold business to account
Paul Galpin, Managing Director, P2P Mailing (20-Jan-2014)
Access to social media is quick and easy enabling consumers to express their irritation with a companyís service and standards
Lars Gronnegaard Hansen, Product Manager, TrustpilotHow customer reviews can boost employee motivation
Lars Gronnegaard Hansen, Product Manager, Trustpilot (17-Jan-2014)
Customer reviews provide an invaluable trust signal to potential customers and are playing an increasingly central role in rallying the troops
Charlie Wileman, Digital Marketing Executive, GeneratorHow best to combine value and luxury
Charlie Wileman, Digital Marketing Executive, Generator (10-Jan-2014)
How do you combine value and luxury in the same product? Considering and responding to customer needs
Aneesh Reddy, CEO, Capillary TechnologiesMarketing to satisfy customers at Christmas
Aneesh Reddy, CEO, Capillary Technologies (18-Nov-2013)
With the economy staring to grow and fierce competition in the market, here are some tips to help generate holiday sales using different methods to connect with consumers
Sara Lewis, MD, Ascent PRMake your content a valuable asset
Sara Lewis, MD, Ascent PR (12-Nov-2013)
With the sheer volume of content currently being published online every day, businesses must create content that cuts through the noise
Kevin May, founding Partner, Sticks LLCThe importance of customer insight
Kevin May, founding Partner, Sticks LLC (30-Oct-2013)
Insights come in many different forms and to be wholly valuable, they have to be at least five things
Hannah Codrington, TopLine CommunicationsThe benefits of corporate video for SMEs
Hannah Codrington, TopLine Communications (21-Oct-2013)
Corporate video is not only an option reserved for the big hitters. If you want to grow your business and extend your reach, it can be a cost-effective way
Bradley Derringer, blogger for TechBreachOvercoming e-commerce challenges
Bradley Derringer, blogger for TechBreach (25-Sep-2013)
Any business that sells online needs a reliable and well-presented e-commerce site that is easy to use, secure and reliable
Neil Baker, Marketing Manager, AddPeopleSMEs still don't get Social Media
Neil Baker, Marketing Manager, AddPeople (29-Aug-2013)
A large proportion of SMEs are yet to grasp the potential of social media as a communications tool for business. Find the one with the best ROI
Colin Forrest, Head of Marketing UKI, Pitney BowesSocial Media marketing can be counter-productive
Colin Forrest, Head of Marketing UKI, Pitney Bowes (28-Aug-2013)
The relationship between social media, brands and users is a delicate one. The value is in differentiating between a targeted, personalised strategy and mass marketing
Paul Lawton, General Manager of SMB, O2Online presence critical for customer service
Paul Lawton, General Manager of SMB, O2 (12-Aug-2013)
72% of people will never forgive a small business if they receive poor customer service Ė and 67% will share their bad experience with others
Simon Norris, CEO, NomensaMake your web site accessible to all
Simon Norris, CEO, Nomensa (06-Aug-2013)
Failing to ensure web sites are functional and accessible without compromising on design, businesses are losing revenue
BWWhen it all goes wrong - customer service
BW (16-Jul-2013)
Mistakes happen! The difference is how you handle them when they do and how your customers feel as a result
Doug Tucker, Founder, Sales CommmandoEngage - talk to your customers
Doug Tucker, Founder, Sales Commmando (12-Jul-2013)
Providing a fantastic product and flawless service is no longer enough. Clients need to get maximum value for money and it is important to engage with them
Shawn Cabral, Marketing Director, Sitecore UKDigital engagement is critical in crisis management
Shawn Cabral, Marketing Director, Sitecore UK (11-Jul-2013)
Having an audience that is engaged in a strong two-way dialogue becomes increasingly valuable should the business or brand encounter any kind of crisis
Ben Padley, Global VP and Marketing DirectorKnow your enemy - competitor research
Ben Padley, Global VP and Marketing Director (05-Jul-2013)
To retain a competitive edge, keep a close eye on what rival businesses are planning to get a clearer view of how your own business can fill any gaps in the market
John Spence, Co-owner of Add PeopleBusiness risk of duplicate website copy
John Spence, Co-owner of Add People (28-Jun-2013)
Businesses are increasingly reliant on search engines to enable potential customers to find them so itís alarming that 1 in 4 are being penalised for duplicated content
Shawn Cabral, Marketing Director, Sitecore UKCorporate benefits of the digitally-engaged CEO
Shawn Cabral, Marketing Director, Sitecore UK (26-Jun-2013)
In the ever-changing digital landscape, the majority of CEOs are missing out on an opportunity to interact effectively with consumers and boost commercial growth
George Guildford, Senior Acct Director, Punch Communications5 steps to Twitter success for business
George Guildford, Senior Acct Director, Punch Communications (24-Jun-2013)
As with many facets of running a small business, Twitter is what you make of it. It can be an incredibly flexible tool to fit your marketing, customer service, sales, networking, and PR needs
Richard Ward, Creative Director, ABA Design5 top tips to build your brand
Richard Ward, Creative Director, ABA Design (07-Jun-2013)
Branding is essential for any business to expand. How can you develop a brand that followers are proud of?
Ann Robinson, Director of Consumer Policy, uSwitch.comCompanies are getting away with poor service
Ann Robinson, Director of Consumer Policy, uSwitch.com (30-May-2013)
Why are almost three quarters of us are prepared to let companies get away with poor customer service?
George Guildford, Senior Account Director, Punch Communicati5 Social Media tips for business
George Guildford, Senior Account Director, Punch Communicati (28-May-2013)
An understanding of the different Social Media networks and how they can be incorporated into marketing promotions and activities is essential to ensure success
Phil Singh, VP EMEA Business Development, EpsilonInvest in your customers and reap the benefits
Phil Singh, VP EMEA Business Development, Epsilon (24-May-2013)
In this complicated, crowded market, brands cannot afford to be anything but approachable, informative and targeted in both their marketing and communications
Nick Morris, Founder of Canvas8Deal-obsessed customers research for 24 hours
Nick Morris, Founder of Canvas8 (20-May-2013)
Purchasers are becoming increasingly paranoid about missing out on good deals, spending hours researching online, scouring the high street and interrogating friends, before finally taking the plunge
Dr Mohamed Gaber, University of PortsmouthCorrect hashtags make good business sense
Dr Mohamed Gaber, University of Portsmouth (15-May-2013)
Hashtags help companies anticipate potential bad PR moments. Correctly labelling tweets can vastly improve customer experience on Twitter and help with your filing
David Jamieson, TopLine CommunicationsThe rewards of awards - 5 top tips
David Jamieson, TopLine Communications (01-May-2013)
You donít even have to win awards to reap the benefits - just being shortlisted gives you positive news to share with colleagues and customers
Isobel Pearce, Marketing Director, The Inviqa GroupWhy your website may be failing
Isobel Pearce, Marketing Director, The Inviqa Group (22-Apr-2013)
A good website is essential, but most companies and organisations are not exactly hitting the ball out of the park when it comes to offering user-friendly websites
Colin Forrest, Head of Marketing, Pitney BowesMarketing and the coupon renaissance
Colin Forrest, Head of Marketing, Pitney Bowes (15-Apr-2013)
Since the first in 1888 from Coca Cola, coupons have had a mixed history, but now they are making a comeback and businesses should capitalise on the opportunities
Luke Barrett, Managing Director, ThoughtWorksAbandon sales commission - focus on customers
Luke Barrett, Managing Director, ThoughtWorks (11-Apr-2013)
Sales incentives are an almost universal motivation for sales forces, but can cause departmental divides and take the focus away from good customer service
Dave Scheine, Director European Operations, YelpTop tips for handling negative online reviews
Dave Scheine, Director European Operations, Yelp (02-Apr-2013)
In an increasingly online, social and mobile world, customer reviews play an important role in influencing consumer behaviour - here are some top tips on how to handle negative comments
Jo Behari, MD, Home JaneSix simple tips to boost your bottom line
Jo Behari, MD, Home Jane (29-Mar-2013)
SMEs are missing a trick Ė and billions of pounds Ė by ignoring the importance of marketing. Here are six simple tips to help
Fergus Gloster, MD EMEA, MarketoMarketing automation boosts sales
Fergus Gloster, MD EMEA, Marketo (27-Mar-2013)
Marketing automation is the technology that allows companies of all sizes to streamline, automate and measure marketing to increase efficiency and grow revenue faster
Hugo Sumner, Punch CommunicationsSimple Twitter tips for startups
Hugo Sumner, Punch Communications (19-Mar-2013)
Entering the world of social media can be quite daunting for some start-ups, as just getting the business off the ground can be time consuming enough, but using Twitter neednít be a hassle
Katy Galasinski, Head of Financial Services, Aspectus PRNothing communicated, nothing ventured
Katy Galasinski, Head of Financial Services, Aspectus PR (14-Mar-2013)
Quality content hits home with the market and the media. It provides insight on key challenges and suggests viable and pragmatic solutions
Kelda Wallis, New Business Manager, TemperoLearn from the Premier League social media guidelines
Kelda Wallis, New Business Manager, Tempero (07-Mar-2013)
Uncharted ground is being covered with social media and employees across all kinds of working environments need clear guidelines
Lawrence Maynard, Director, Pitney BowesMulti-tasking business owners not prioritising
Lawrence Maynard, Director, Pitney Bowes (05-Mar-2013)
SME owners spend more time buying stationery than doing marketing; while one in six prioritises cleaning
Jason Manning, Managing Director, SuperdreamDevelop and deliver the right brand image
Jason Manning, Managing Director, Superdream (04-Mar-2013)
When building and growing your business, the most important consideration you need to make is the way your customers perceive you
Glenn Granger, CEO, marketingQEDBusinesses wasting millions on advertising
Glenn Granger, CEO, marketingQED (01-Mar-2013)
Companies are wasting millions on advertising and marketing - new technologies allow marketers to combine their experience and intuition with quantitative data and insight
Jon Worley, Director, The Logic GroupPromiscuous consumers: Loyalty = instant rewards
Jon Worley, Director, The Logic Group (22-Feb-2013)
The days of retail therapy are behind us Ė bargain hunting and rampant discounting are the norm in a tough economy and companies need to move with the digital times
James Southgate, Director, bss digitalIs big data the Emperor's new clothes?
James Southgate, Director, bss digital (21-Feb-2013)
In todayís digitised world, companies have access to information like never before, but is big data only for large organisations?
Ryan Higginson, VP, Pitney BowesCost-effective digital marketing strategies
Ryan Higginson, VP, Pitney Bowes (19-Feb-2013)
Tips to make the most of your marketing using digital and other channels - universal content, multi-channel campaigns and leveraging social media
Neil Taylor, Creative Director, The WriterBanks should watch their language
Neil Taylor, Creative Director, The Writer (11-Feb-2013)
What works better for potential customers is honest content and a straightforward tone - and that's not so easy to achieve
Ric Williams, Jonathan Paton, Directors, Trademark HelplineCompanies at risk by failing to protect their IP
Ric Williams, Jonathan Paton, Directors, Trademark Helpline (06-Feb-2013)
90% of UK SMEs are at risk because they havenít protected their brand, but for a relatively small cost you can protect your business and have peace of mind
Alastair Turner, Global Group Director, Aspectus PRPutting the PR into entrepreneur
Alastair Turner, Global Group Director, Aspectus PR (28-Jan-2013)
Developing a new offering, even if it is the next iPod, is not enough - getting your brand and communications right is essential
Claire Wood, founder, Soup-urbTop 10 tips for small business success
Claire Wood, founder, Soup-urb (14-Jan-2013)
Setting up a business is hugely rewarding, but before success comes a huge amount of hard work and a host of challenges
Keredy Andrews, Punch CommunicationsHow to choose the right SEO agency
Keredy Andrews, Punch Communications (09-Jan-2013)
SEO might sound techy, but it is important to understand what it's all about - advice on choosing an agency to help your business
Adam Stewart, Marketing Director, Rakuten's Play.comTop tips for making brand friends
Adam Stewart, Marketing Director, Rakuten's Play.com (08-Jan-2013)
Social media can have a huge impact on your business. 2013 is set to be the most digital year yet, so social strategy is more important than ever
Chris Bull, CEO, Selective MediaWhat's next for mobile?
Chris Bull, CEO, Selective Media (07-Jan-2013)
The UK leads international markets for mobile device adoption and usage. Here are the five mobile trends that will significantly impact 2013
Ian Davidson, European President, GMSSMEs fail to use social media effectively
Ian Davidson, European President, GMS (13-Dec-2012)
Social media are an important part of the marketing mix, but poor advice and a lack of knowledge are preventing SMEs from capitalising on the opportunities social media offer
Jo-Ellen Grzyb, Director, Impact FactoryLost in translation - communication across borders
Jo-Ellen Grzyb, Director, Impact Factory (10-Dec-2012)
Regardless of our nation or business, good communication spans borders and can make the difference between communication breakdown and a real connection
Graham Long, Vice President, Samsung UKColour influences business and customers
Graham Long, Vice President, Samsung UK (20-Nov-2012)
Around 80% of colour influence is based on instinct and we need to to understand how colour affects customer behaviour
Jon Worley, Director, The Logic GroupCustomer loyalty is more than discount deep
Jon Worley, Director, The Logic Group (19-Nov-2012)
Customers can overdose on discount deals, but, in the long-term most prefer preferential treatment for their loyalty
Neil Taylor, Creative Director, The WriterWords alone can make better business
Neil Taylor, Creative Director, The Writer (13-Nov-2012)
Businesses should think hard about the potential impact of each piece of writing - itís one of the most pervasive and cost-effective ways to keep customers happy
Mark Walker, GM, Zipcar UKNew pay-as-you-live lifestyle changes the paradigm
Mark Walker, GM, Zipcar UK (11-Oct-2012)
Brits increasingly shun ownership in favour of hiring or sharing goods and services and the market is worth £22 billion
Martijn Nijhuis, co-founder, RoamlerTechnology empowers business to gain market insight
Martijn Nijhuis, co-founder, Roamler (04-Sep-2012)
Today it is essential that brands are always on the front foot in marketing terms and new technology can help
Rod Jackson, CEO, aap3Does sports sponsorship pay?
Rod Jackson, CEO, aap3 (23-Aug-2012)
Does sports sponsorship pay? If you back a winner then the benefits can be well worthwhile as we see in this case study
Leonie Watson, Director of Accessibility NomensaDigital accessibility - the commercial realities
Leonie Watson, Director of Accessibility Nomensa (19-Jun-2012)
The impact of not getting accessibility right is damaging, but if you do get it right, 27% of the population may actively choose your brand over the competition
Charli Matthews, trainer and writer at The WriterHow to write a LinkedIn profile that people remember
Charli Matthews, trainer and writer at The Writer (13-Jun-2012)
If you have a good profile, people will remember it - find words thatíll give your writing a kick
Phil Hutchison, Pitney BowesWho do you trust with your personal data?
Phil Hutchison, Pitney Bowes (01-Jun-2012)
The majority of Brits are extremely unwilling to trust any third party with their personal data - companies need to learn
Simon Best, co-founder of BaseKitFacebook - a new source of customers for the small business
Simon Best, co-founder of BaseKit (28-May-2012)
Businesses are shifting their marketing to lower-cost media like Facebook and Twitter and away from legacy media like the directories, but there's more still to do
Phillip AdcockIt's all in the presentation - avoiding death by PowerPoint
Phillip Adcock (25-May-2012)
30 million PowerPoint presentations a day - content forgotten in 24 hours - here are some tips on making a presentation
Simon Best, founder of BaseKitYour website - shop window to the world
Simon Best, founder of BaseKit (15-May-2012)
First impressions count - and your web site is no exception, yet so many businesses are failing to impress online
Liz Saunders, Mind Gym Head of SolutionsTime to wake up and smell the Apple juice
Liz Saunders, Mind Gym Head of Solutions (04-May-2012)
The business case for a customer-centric culture is unequivocal - itís time to wake up and smell the coffee or Apple juice
Ian Simpson, MD, Catalogues 4 BusinessAre you missing out on distance selling?
Ian Simpson, MD, Catalogues 4 Business (27-Apr-2012)
With the right communication, it is easy to tell people what we sell and it doesnít matter where they are in the world - are you missing out?
Neil Taylor of The WriterFree style guide on writing for business
Neil Taylor of The Writer (22-Mar-2012)
Ever wondered where to put a colon or semicolon in the writing you do for work? The Writer is sharing its free Style Guide
Keredy Andrews of Punch CommunicationsSocial media and SEO - part of an integrated PR strategy
Keredy Andrews of Punch Communications (07-Mar-2012)
How an integrated PR strategy with more consistent messaging, greater all round visibility and a better return on investment can be achieved
Patrick Jelly, MD Pitney Bowes UKThe seven deadly sins of customer communications
Patrick Jelly, MD Pitney Bowes UK (24-Feb-2012)
Businesses risk alienating 90% of customers through poor communications as consumers become increasingly jaded from excessive contact
Vashi Nanwani Dominguez, MD Diamond ManufacturersTop tips to stay ahead of the game
Vashi Nanwani Dominguez, MD Diamond Manufacturers (13-Feb-2012)
Vashi Nanwani Dominguez's Diamond Manufacturers has 100% increase in turnover each year - here are his top tips on how to stay ahead of the game
Bo Mattsson, CEO CintWhat value market research in 2012?
Bo Mattsson, CEO Cint (09-Feb-2012)
Without reaching out to potential customers and clients, there is every chance the company could be on a slippery slope to going bust
Nick Parker, The Writer3 big reasons your organisation should think about its language
Nick Parker, The Writer (06-Feb-2012)
Are you missing a massive opportunity to make and save money and shape your organisationís culture?
Yell.com5 ways to make your website work
Yell.com (19-Jan-2012)
Just building a website and putting it out there isnít enough - you need to think carefully about what it says about your business and whether itís fulfilling its potential
Peter Rees, Principal Digital Marketing AcademyDoing digital - I'm in the #bath
Peter Rees, Principal Digital Marketing Academy (27-Dec-2011)
Digital Marketing and Social Media can make a very real contribution to professionally-planned and managed marketing activities
RDPIJapan - conflicting opinions
RDPI (07-Nov-2011)
What do people in the UK think about Japanese products, businesses and the country's prospects?
CongitoCustomer service - key factor affecting market share
Congito (25-Oct-2011)
A recent survey has revealed that service is now a critical boardroom issue affecting market share
Paul Noon, Director of Trade UKTI Australia and NZExpand your business into Australia and NZ
Paul Noon, Director of Trade UKTI Australia and NZ (24-Aug-2011)
It is time now for the resilient to become the ambitious and expand overseas
City of LondonCity opens doors to SMEs
City of London (27-Jun-2011)
The commercial potential of selling to City businesses for SMEs is huge - the Corporation helps

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